Most of our listings show a price. A small number show POA — price on application. The convention in our segment of the market is the opposite. We think it’s lazy, and we think it costs sellers money.
Price on application makes sense in two situations. The first is when a vendor is genuinely indifferent between a sale and a non-sale, and is only interested in entertaining serious offers. The second is when the property is so unique that the market for it is unknowable. Almost no property meets either condition.
A published price is a contract. It signals confidence, it filters inquiries, and it accelerates the conversation. The seller benefits because the only buyers we waste their time with are buyers who can transact at or near the published number. The buyer benefits because they don’t have to guess.
